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The role of the media in fostering good governance (transparency, accountability, prudence) within a democratic market-oriented regime has long been recognized in the developed world. In the developing countries, and in Africa particularly, one key obstacle to the performance of the media in this respect is inadequate education in the requisites of business and economic reporting. Journalists need specialized skills to understand the discourse of corporate governance, financial markets, equity, privatization, and a wide range of macro and micro economic issues, as well as business practices.
In one sense, the low capacity of journalism schools in Africa is to blame for the current situation. It is for this reason that the Centre for Media and Communication of the Pan-African University, in partnership with the BBC World Service Trust, has decided to step into the breach and provide this much needed training programme.
Objectives - Provide training in business reporting to practising (and aspiring) journalists and radio/television reporters
- Optimize the competence in business knowledge and analysis of reporters in Nigeria
- Optimize the technical communicative ability of reporters in writing and speaking about business
- Improve the knowledge of reporters about the business environment in Nigeria, Africa, and globally, in this order
- Provide segmented, media-specific training in business reporting for journalists, radio reporters and television reporters
- Enhance capacity to work in teams
Expected Outcome
At the end of the 3-month training course, participants are able to produce news and features about business topics that engage their audiences/readers in clear, skillful, well informed, and relevant coverage that adheres to best practice.
Structure and Format
This is a certificate programme, projected as a 20-day course, staggered over three months. It is to be run twice a year. There will be general introductory modules on the basics of business concepts and practice, and their analysis for all participants. This will be followed by specific production modules for print, radio and TV practitioners and modular training workshops, with assignments and online-marking of participants' work in-between.
Content
- General Communication Skills
- Business News and Features
- Business and Professional Ethics
- Business indicators and their methods of analysis
- Nigeria and the Global Business Environment
- Practicum (Medium-specific for print, radio and tv.)
- Self-Management of the Business Reporter
For Whom
- Business, Economic and Financial Reporters ofPrint Media, Radio and TV.
- Business and Economic Analysts of Banks, Stockbrokerage Houses, Investment Firms and Microfinance companies
Duration
10-day course, spread over two months
Course Venue
N180,000 per participant. Payable in full on application.
This fee covers all course materials, Tea and Lunch.
Course Fee
A Certificate will be awarded to participants who attend all the modules and fulfill all the requirements of the course.
Course Venue
Pan-African University,
Victoria Island Campus,
2, Ahmed Onibudo Street, Victoria Island, Lagos.
Dates
23 October - 15 November, 2008
Click here to register online |
