Talent abounds in Nigeria, but harnessing talent is a major challenge. Lack of the necessary skills in managing talent can waste it or destroy it. Entrusting talents to unskilled hands is like casting pearls before swine. Artistes need managers to handle their non-creative and more routine management issues while they focus on core creative activities.

But letting go is not easy. Still, more and more Nigerians are learning and imbibing the doctrine of professionalism in every area of productive life. The creative industries cannot be left out. This workshop addresses these issues in a practical way.

In the developing countries, and in Africa particularly, one key obstacle to the performance of the media is inadequate education in the requisites of business and economic reporting. Journalists need specialized skills to understand the discourse of corporate governance, financial markets, equity, privatization, and a wide range of macro and micro economic issues, as well as business practices.