The advent of cable and private television, and the rapid development of the home movie industry have re-defined the entertainment industry in Nigeria. The upsurge of the fashion industry and the growth of the event management industry have also added new dimensions to the entertainment business in Nigeria.

Many of the players in these emerging markets are new and are driven by the technical aspects of the business.
Marketing of these services is a new challenge that these companies are facing.

The developments in marketing communication arising from technology convergence and the emergence of new media products in Nigeria, such as home video, have changed the face of marketing.

Objectives

• To provide participants with a framework for understanding key marketing issues facing organizations in the entertainment industry.

• To understand the basis for the formulation of marketing strategies for firms competing for Consumers' discretionary spending.
  

• To examine issues that cut across all types of entertainment marketing, including promotion.
  

• To network with the players in the industry

Scope

It will cover recent developments in major sectors of the entertainment industry,
including movies, television and cable, theatre and sports.

Approach

• Cases
• Lectures
• Videos
• Online classroom
• Group work
• Project

For Whom

• Producers of movies
• Television content providers
• TV and Radio producers
• Chief Marketing Officers of television and radio stations
• Sports marketers
• Event managers
• Fashion designers and promoters
• Pageant organizers
• Movie theatre operators
• Theme Park Managers and Promoters
• Entertainment Managers of Corporate Organizations and Banks

Faculty

• Chris Ogbechie (LBS)
• Ike Emeagwali (LBS)
• Ben Bruce (CEO, Silverbird Corp.)
• Prof E. Biakolo (SMC)

Course Fee

N135,000 per participant.
This fee covers all course materials, Tea and Lunch.

Certificate

A Certificate will be awarded to participants who attend all the modules and fulfill all the requirements of the course.

Venue

Pan-African University, Victoria Island Campus,
2, Ahmed Onibudo Street, Victoria Island, Lagos.

Enquiries and Registration

Pan-African University, Victoria Island Campus,
2, Ahmed Onibudo Street, Victoria Island, Lagos.

Click here to register online

You can call Doris on 0805 812 7207, 01-896 7462
or Juliet on 0802 748 4615
or from our office at School of Media and Communication (SMC),
Pan-African University,