The general objectives of this programme are to:

Provide a high quality Masters programme in the area of communication and media comparable to the best in the world by applying internationally tested principles and techniques appropriate to the Nigerian environment

Impart a high level of education relevant to the needs of the nation and the African continent through maintaining a strong relationship with the creative industries and media

Train and instil in our students the highest level of ethics in the pursuit of their professional work and personal life, thus preparing them to play an active role in social transformation with a sense of purpose and integrity

Create an atmosphere that encourages the pursuit of excellence in scholarship, service and personal growth.

Specifically the Msc programme aims to:

Develop the technical, conceptual and creative skills of our students to the highest level in two media and communication areas, writing and enterprise management

Instill ethical principles and practices in the formation of media and communication professionals

Train students in best practice in theoretical and applied research in the discipline

Develop an entrepreneurial spirit in students in two core skill areas